User Journey for an Individual in Need of a Task Management Utility

1. Current task management inneffective/frusturating
a. Missed events, tasks, emails, etc.
b. Lack of good prioritization, ease of management, and relevant alerts
2. User searches for a way to manage tasks more efficiently
a. Applications (OmniFocus) and web services (Google Calendar)
b. Paperbased calendars, lists, and sticky notes
c. User gives up search because a proper solution could not be found
3. User finds a possibly fitting utility
a. Uses it
i. Sometimes a perfect fit, but not always
ii. Every user is in a slightly/moderately different scenario and needs a slightly/moderately different utility
iii. People with with an unstructured schedule (besides meetings, conferences, etc.) have a specific way of organizing and utilize different systems to do so
1. These type of people don't usually love the way they organize (all want organize faster)
iv. A user finds a solution that is good enough for the time being
1. Researching for a solution is a time (and money) consuming process
4. User finds that the utility is not fitting
a. Back to step 1 or quits looking until it becomes an annoyance once again