User Journey Reflection

I used to think how nice it would be if I came up with a product that I thought was cool and a lot of people would buy it. After learning about the concept of user research, I realized that it's not me that needs to think the product is cool, but the person who is going to be using it (and in order to make the product successful, lots of people should be using it). The user journey approach to finding more about the potential customer is a great way to discover how they find a service or good and why they choose it. So I think this is a form of marketing where you find the people who would like to buy your product and help them make their journey easier by adjusting your product or the way it is presented. So when creating a product/service, it is good to envision of how someone would go along their day with or without the product, how they would find it, and how they would use it. I think the more you learn about the surrounding the environment of the product/service, the more you will be able to deploy your product successfully to fit in the environment. It's like survival of the fittest - except it's the product doing the competition.