Having compiled all of the interviews into a ten page document, I have realized that interviews and dynamic answers are much better than a bunch of data. I am not particularly fond of quantitative data for decision making because it skips out relevant qualitative information. Interviews are a perfect way to gather that qualitative information.
The data you can't attach a number to is a great way to learn about user experience. I think by identifying all needs, problems, and insights before proposing a solution is the best way to approach creating a product or service. When I do graphic design, I do not set out to create a beautiful and fancy design, I set out to create a functional design that will serve it's informative purpose to its most extent. I design so the viewer can notice and easily decide what to do with the information presented in the design. So it's all about becoming a part of the user's journey and seeing things from another perspective. It's not about me, it's about them. And I have proven myself that the more I think about the purpose, value, and direction of something, the better the result will of that something will be. Although "reverse engineering" a user journey is very work-intensive, I am sure it is more than worth it.
No comments:
Post a Comment